Home SEO What is Google Disavow tool & how to use it?

What is Google Disavow tool & how to use it?

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What is Google Disavow tool & how to use it?

Google considers many factors when determining the relevance of a web page. Some of these factors are very obvious, and we know what they might be.

You can also find out more about the following: quality of the content It is one of the most important factors, but does not end there. From over 200 factors Most of the features that are hidden are not visible to an average user.

What-is-Google's-Disavow-Tool

This is naturally done so that the system cannot be cheated – even the best SEO The world’s agencies can only guess. And no matter how accurate their guesses or results may be, no one is able to say anything with certainty.

We’ll concentrate on Google and its algorithms since this is a Google tool.

Google’s algorithm is based on predetermined factors. As we know, it ranks pages based on the signals it finds on websites. This also means that Google is intelligent and can adapt quickly to changing situations.

It does what you expect. It ranks the pages according to their relevance for a particular keyword. It is calculated using both quantitative and qualitative data.

1 Quantity and Quality

Quantity-vs-Quality

Quantitative data The number of links leading to a page was used to calculate the PageRank. This method was used widely in the early versions of Google’s PageRank algorithm. It is now dead and was basically a popularity contest.

The links that lead to a particular page were counted as votes, so the more links you had leading to your page the better – that sounds as a pretty good idea, right?

What happens, for instance, if a large debate is taking place on the internet about a scandal that has engulfed a certain company and many users are linking to the company’s website?

Does the company in question deserve to be at the top of the list and all the attention based on the older PageRank system? Google should take into consideration this complex situation, which is not too far removed from the real world.

Imagine this: A company pays spammers millions of dollars to send comments that link back to their landing page, or service page.

This spammy site (also known as a Black Hat TechniqueThis would increase the ranking of the page on Google.

This is especially true if it was done in a covert manner and fooled the algorithm. It is still being done. And you’re probably familiar with the WordPress comment-spam territory, where it quickly got out of hand.

Google created a second page to counter this behavior important factor Their algorithm.

A much more intelligent algorithm has created qualitative data, a relatively new invention.

It considers more important factors, such as the relevance and location of the link (social networks). high-quality blogsComment section) and where they lead.

This also considers the anchor text and its relevance, as well the overall theme of a website that contains a link.

Google is now very good at text analysis, and can determine quickly what a website is about – whether it’s about dental health or plumbing services.

Now imagine a scenario where a plumbing service website has an ordinary link pointing to another website that also deals with plumbing – that link is worth more than if it comes from a dental website; as there is a natural difference in categories.

This changed the paradigm in the end: It was no longer important to have more but higher-quality links.

2 Black-Hat

Black-Hat SEO

It was essential to know how Google’s search algorithm works and where it is headed.

Think about the scenario mentioned above: A company attempts to boost their ranking by buying a number of links that lead to a specific page.

Google’s algorithm will automatically detect these and disqualify the site. as inflict penalties On the targeted website, this will reduce its overall ranking. They tried to boost their search engine rank by any means necessary.

And they all lived happily ever after…

What if a company pays to use a black-hat method on a competitor’s site? We’ve now opened up another situation (which is a bit hypothetical).

Why should your website and you suffer if you are getting links from sources that you have no connection with and do not want to influence your ranking?

Google’s Disavow tools can be used to combat this. You can use it to remove a webpage from Google’s search results. domain Owner, to negate (either positively or negatively) the influence that comes from a specific domain or page.

disavow link in Google

This tool has two sides. If used correctly, it can be a great tool for your business. However, if you use it incorrectly, then your rankings will suffer. This is why it was originally said Google’s Disavow Tool This was intended for only a small percentage of Internet users that were skilled enough to use this properly.

The result was a variety of myths and misconceptions We’ve created this guide to help dispel these myths and show you how to remove links that you don’t want.

The tool allowed Google to punish bad links more harshly than previously. Webmasters can easily defend their websites from spam. But it has also shifted some of the responsibility to them. Google can punish more severely but you must ensure that you are not affected.

3 Warning: A Word of Caution

As we have said, this tool is not without myths, but its bottom line is that it must be used very carefully. It will try to make that point several times, before you have the chance to cause any real damage.

A Word of Caution with Disavow

This tool should only be used against links that are made in order to manipulate Google’s algorithm and could result in your website being penalized. This guide’s first step is to help you distinguish between good links and bad ones.

4 Preparing the Playing Field

Contacting the domain owner manually is an option you can use before preparing a file for disavow. It’s easy to send an email, and can save you from a lot of hassle down the line. It is easy to find their email:

● Site owner’s, or web administrator’s emails are usually at the bottom of every page;
● Try finding the Contact us page;
● Try connecting with them on social networks (i.e. Try connecting with them on social networks (i.e. Facebook page);
● Use Whois.comThis will list all of the information related to the domain you are interested in (and also the email address used to register the domain);

In your email, you should provide a detailed explanation of the issue. Mention your website’s links and the location of each one. It’s important to be specific and polite. Wait to hear back from them before you ask for their removal.

If they are able to help you, then that is ideal. If you can’t contact them, you can proceed with the disavowal process.

5 Searching for all Inbound Links

Webmaster Tools This is the perfect place to begin. It’s an official location to keep track of everything going on with your website. Open the page. Search Console Search Traffic Links To Your Site All the domains linked to your blog can be seen.

Finding All Inbound Links

Click on the menu to see another option. You can find out more about us by clicking here..

download the tables with links

The file will be available for download in CSV. This is the preferred format.

Choose download format

When you have done this, the whole of all domains How many links are actually heading to your site from those who link to it?

These are the most important things to remember You can also check out our Facebook page. You can also find out more about the following: The same goes for the bad links, so don’t just go uploading this list to the disavow tool – you first need to sift through them.

6 You can identify bad links by identifying their URLs

It is recommended that you use a third party service to analyze the links and then rate them based on specified criteria.

You can do this manually. However, if you have many inbound links it will take up a great deal of time that could be better spent.

We recommend SEMrush – it is an extremely popular tool used around the globe, and it almost needs no introduction.

3.1 Landing Page Navigation
You can log in by clicking on Log In. If you have already created an account, skip step 3.7.

Identify Bad Links Using SEMRush

3.2 Login to Provide

You can also provide login credentials Click on Forgot? to reset them. Click on Forgot?

Enter Login Details

3.3 Register for a Free Account
Then, you can get started. Register PanelYou will need to enter your email address and the password you wish to use, then click on “Submit”. Create My Account button.

Register and account

3.4 Confirmation of your email

You will be prompted to confirm your email address before you can login. Check your email. Spam Folder before you wait needlessly SEMrush It will be delivered to your inbox in a matter of seconds.

confirm-email Address

3.5 Activate your account

Clicking on the email is easy. Activate your account You will then be taken to a new screen where your email address is verified.

Activate semrush Account

3.6 Confirmation of Activation

You can also find out more about the A-Team here. Success with Activation The notification will inform you when you’re ready to move to the dashboard. SEMrush’s landing page will take you directly to the dashboard, eliminating any need to browse.

Successful Activation

3.7 Log in to your Dashboard
Now Log In You will be directed to the dashboard.

3.8 Select Projects Tab
Dashboard The categories are arranged neatly. The Projects tab is what we’ll need for the moment. It can be found on the dashboard image.

semrush dashboard

3.9 Create First Project
Clicking on Projects Opens a dropdown list with many new options. We only need to use the first one for now. Create your first project This is located at the bottom menu in a small green button.

semrush dashboard Add new-project

3.10 Save Project
You can also find out more about the following: Create a project You will be asked to enter your domain name and project name. Then, click on the Savings Click the button to be taken directly to your project dashboard.

save project in SEMRush

3.11. This guide does not cover all the tools available on the dashboard. We are searching for the Backlink Audit The section Set up button. We will then be able to analyze all of the links leading to your site. Click on the Set up button.

SEMRush Backlink Audit

3.12. The URL will automatically be selected once the new window is opened based on the inputs we have made. We will be given a number of options to select the type of analysis we wish to perform. By default the root domain will be selected – which is exactly what we need. Then, click on the Start Backlink Audit.

backlink audit Settings

3.13. All you now have to do is – wait. It can take a few moments. This is only necessary for very large websites.

auditing-domain Progress

3.14. Then, you can get started. Audit TabYou should have a list of all the links that you can use to filter out low-quality and spammy links.

3.15. Click on the domains that you want to remove and select them. Disavow TabThe tool will create the file for you to upload into Google’s Disavow Tool.

NOTE: It is still advisable to manually verify all harmful links that come your way, even though SEMrush’s reputation is impeccable. To be safe. Inadvertently blocking a good domain would be bad for the website. You can use some common sense here.

3.15.1. You can disavow the link if the website that the link comes from does not fit your niche.

3.15.2. Spam usually comes from domains with a shady reputation, such as.xyz.

3.15.3. You should consider your audience when choosing a country-based domain.

3.15.4. Commentary on blog posts can provide links

3.15.5. Any irrelevant text, particularly if it does not match the link that is being attempted.

3.16. Click on the button to begin. Tab “Disavow” Create a file (in this case, the.txt) that you can use.

7 The Disavow

This is actually the easiest part (despite having the biggest consequences if done improperly) – so try and be careful. This precaution is necessary because the results of the disavow process can be anticipated quite quickly, but if you remove a domain, you may have to wait a while, or until an algorithm detects your changes.

4.1. Back to the homepage Disavow Tool Click through the first warnings. You should always be aware of what you are clicking.

disavowlink

4.2. A new window will appear, asking you to upload the text file you prepared. It’s time to check again.

4.2.1. The.txt files should have only one domain per each line.

4.2.2. There should be No prefix http or https

4.2.3. There should be There is no www prefix.

4.2.4. Be sure to check that no duplicate domains.

4.2.5. The correct entry is as follows:

list of domains

4.2.6. It is an entirely machine-operated procedure. No humans are involved.
4.2.7. Save the.txt files.

save file

4.3. The warnings have become repetitive, so it’s time to click. Submit When you’re ready.

4.4. The system will display any errors (and provide information on how to correct them). Remember that when you upload a file, it will be viewed by the system. Remove the old one completelyThis means any new.txt file should contain all of the old rules plus the new ones.

4.5. It’s done! Wait a few more days for the changes to be applied. You will see an increase in your search engine ranking.

8 Final Words

While all of this might seem like a long and intimidating process – it actually isn’t.

This is a serious matter and must be handled with care. However, only a few of the instructions are very difficult. The majority of the work can be completed quite easily.

If you have had problems with spammy, toxic links, disavowing them correctly can be a great way to start anew. The first step is to identify the problem.

You can now devote all your energy and time to learning smart SEO optimizationBy carefully selecting a good theme For your website as well right plugins This can be a great tool to help with your optimization efforts.

Google Webmaster Tools will help you to identify any red-flags. But for now, just let disavow handle the job. If necessary, adjust the settings. Good luck!

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